We now are living in an advanced digitalized world where everything happens with just a click of a finger. This digital world had given us a potent weapon which we can use at our own discreet, that is the social media. The development of social media has given the hospitality industry that is the hotels a leg up when it comes to booking, finding and managing accommodations, online recommendations or customer service. Social media have led to an immense impact on the arena of the hotel. Be it Facebook or Instagram, the social media have to a great extent benefitted the hotel business.
The role played by social media in reaching new clients
A strong presence within the arena of the social media networks enables the hotels to continually update on their upcoming discounts, events, promotions, and services as well to a wide range of customers without having the need to spend vast amounts of money and time in the tiring advertisement processes. Social media have enabled the hotels to reach out to the public in a more comprehensive manner through their photos, videos, and other contents that the hotels upload on the social media sites. Social media has enables the hotels to show the great values that they hold for the customers through the various discounts and amenities that they come up with from time to time.
The immense impact of social media on increasing the customer base
It is social media that has made reservation.com reach out to the masses whose main aim is to provide the travellers with personalized experiential travel planning. Connecting with the audiences on social media is one of the biggest benefits for the hotels. The social media has allowed the hotels to reach out to their target audiences as well as strengthen the relationship with them.